BEST KEYWORD RESEARCH TOOLS IN 2021

If you are aware of Search Engine Optimization (SEO) strategies, you would agree to the fact that keyword research is an immensely crucial process to crack the SEO game. Without the usage of effective tools for keyword research to add in the appropriate keywords, nobody would be able to locate your website while searching on the web.

The main aim of understanding the keyword research strategy isn’t just to decipher simply what people are searching for. It also involves the usage of the right keywords at the right place, understanding which ones will be able to enhance the organic search traffic to our website, and so on.

No, don’t worry! You don’t have to get overwhelmed by these fancy words if you are an SEO rookie, we’ll take you through a complete SEO guide along with some exciting, easy-peasy, and highly functional keyword research tools curated especially for you to get started.

What are keywords?

Keywords are basically the words or phrases people use in the search engine when looking up something online. These keywords are what you should be focusing on to ensure utmost traffic which ultimately would bring your site to the top of the search engine result page (SERP) upon search.

Some of the examples for keywords if I’m looking up for North Indian restaurants would look like:

  • North Indian restaurant near me

  • North Indian restaurants in Chennai

  • Popular North Indian restaurants

These keywords might matter even more to you if you own a North Indian restaurant because then you would like to rank higher for the above-mentioned keywords and this is where the keyword strategy part would kick in.

What is a keyword Research tool?

A keyword research tool for SEO essentially aids in discovering topic ideas that are being searched on various search engines. These could be ideas that your potential customer might be exploring. All you have to do then is to plan out your content strategy in a way that ensures these topics get covered in your blog articles or landing pages. These tools list the complete SEO information such as keyword volume, competition, Cost per click, top-ranking websites, etc., for any keyword that you give in.

The most interesting feature of a keyword research tool is its ability to showcase both seed keywords and long-tail keywords through which your competitors are ranking higher than you. These keywords can be employed in your content to steal their traffic and possibly rank higher.

At this point, it’s important for you to know that selecting the right keywords for your website isn’t always a cinch and therefore requires loads of research to comprehend the kind of keyword that’ll work for you in an effective manner. This is where the keyword research tool comes in to make your life easier by doing that tedious task for you.

That being said, let’s have a look at the best keyword research tools for SEO that you can use with ease.

1. Ubersuggest

Ubersuggest is one of the best keyword research tools for SEO brought to us by Neil Patel. It offers a ton of cool features such as search volume data, keyword suggestions, keyword difficulty, and so on.

In addition to providing keyword suggestions, it showcases a table of top 100 google results for a particular keyword along with estimated visits, number of backlinks, a domain score, and a total number of shares on social platforms like Facebook and Pinterest.

This free keyword research tool also helps you to develop higher-quality content by drawing inspiration from the ‘content ideas’ section. What more could you ask for?

An example of keyword suggestions coming up right after you search for “seo consulting” is provided below.

2. AnswerThePublic

AnswerThePublic is kind of a different platform than the other tools available for keyword research. The results for a particular root keyword is presented in an appealing visual format where the information is broken down into

  • Related questions

  • Prepositions

  • Comparisons

The results obtained from the tool are based on Google and Bing’s auto-suggest/ auto-complete features. It basically displays the type of content that is being ranked for those keywords, making it a great tool for discovering content ideas that might have slipped your mind.

If you are an SEO beginner, then we strongly recommend this tool as you wouldn’t need an account to get started with plus just look at an example of what pops us when we search for “Audiobooks”.

3. Soovle

This tool quickly generates suggested keyword ideas from Wikipedia, Google, Amazon, answers.com, YouTube, Bing, and Yahoo. The trending keywords are sorted in alphabetical order. The best thing is you can also customize the search options.

You can also save the keyword ideas using the drag and drop saved suggestion option provided in the tool. These saved keywords can later be downloaded as a CSV file.

4.  Google keyword planner

The Google keyword planner tool is mainly designed for people who wish to run their ads on Google. Nevertheless, it is the best tool for SEO beginners as it’s free and directly integrated with GoogleAdWords.

To get started with this tool, you would need to create a free AdWords account. It offers a list of keyword ideas and average monthly searches for a particular keyword.

5. Keyword Tool Dominator

Keyword Tool Dominator allows you to search long-tail keywords that your target audience is searching for. It provides keyword tools for sites such as eBay, Amazon, Etsy, YouTube, Google, Bing, etc. It provides a list of more than a hundred keyword phrases along with keyword suggestions.

There you have it! The best tools for you to get started with a keyword research strategy that will definitely help you curate effective content and marketing campaigns. We hope you found this article helpful in your journey of decoding the SEO game. Good luck!

Do you think we have missed any info about the tools mentioned? If you have tried any of the tools mentioned above, let us know in the comments section down below.

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