Did you know that 75% of consumers assess a company’s credibility based on the company’s website?

Yes!

If you were to talk to a potential client, what’s the one thing they’d ask for first? It’s often your website. Your online presence is the modern-day storefront, and website content is the cornerstone. It showcases your brand’s identity and offerings to the world. And, Ultimately the success of your website primarily lies in its engaging content and visuals to build a lasting impression. Website acts as a virtual storefront for people to discover the products/services along with their descriptions, information, deals and reviews.

But here’s a point, the quality of the content on your website is what brings life to the website. It impacts the visitor’s experience and could potentially win or lose a customer. High quality content is one which is unique, relevant and engages the audience and creates conversations.

Even the best content won’t work, if no one sees it! That’s where SEO steps in. It is a compass that guides the audience to seek the information they are looking for. SEO makes sure your content ranks well on Google, so when people search for answers, your website is right there, ready to help!

Despite the social media landscape changing continuously, your website is your own little corner, where you can set the tone of your website and content to match your brand identity and connect with your audience!

Customers are more likely to engage with a brand that more than just sells!